Jul 23, 2026
What Actually Works in Author Marketing
I pulled apart a dark romance campaign post by post. The teasers that sold nothing outperformed the product announcements 3 to 1, and there's a reason for that. Here's the breakdown.
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Jul 21, 2026
Your Checkout Is Probably Costing You Sales
I build author stores for a living, and my own checkout still broke on me. Here's what actually makes readers abandon their carts, backed by real research instead of made-up marketing stats.
Read Post ›Jul 19, 2026
I Wrote the Playbook I Wish I'd Had When I Started
The business side of author PA work, in one fillable workbook: pricing, contracts, finding clients, nearly 50 tools, and a full year of income tracking.
Read Post ›Jul 13, 2026
Don't Give Up Guaranteed Work for a Maybe: A Freelancer's Hard Lesson
What a fast, high-stakes hiring process taught me about protecting your income, respecting a candidate's time, and never restructuring your business for a deal that isn't signed.
Read Post ›Jul 12, 2026
So You Want to Be an Author PA? Here's What the Job Actually Is
What an author PA actually does, how it differs from a marketing manager and a social media manager, the tools to learn, and a publisher ARC-contacts reference.
Read Post ›Jul 12, 2026
How to Become an ARC Reader (and Read Your Favorite Books Before Anyone Else)
What an ARC reader is, what you're responsible for, how to find indie authors on Threads, Instagram, and TikTok, and how to fill out signup forms.
Read Post ›Jul 11, 2026
What Actually Separates a Hobby From a Business in Author Services
Talent isn't what decides who's still here in two years. Here's what actually does, plus real, tactical tips on how to stand out and get more clients coming your way.
Read Post ›Jul 10, 2026
I Tried to Build a Referral Network. What I Actually Learned.
The honest, behind-the-scenes story of building an author-services referral network, what went wrong, and what actually makes someone easy to refer.
Read Post ›Jul 10, 2026
You're Leaving Money on the Table (And You Don't Even Know It)
A PSA for my fellow author service providers. I opened up collab submissions, and what I learned about follow-through, and the income it quietly costs, might just help you.
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May 28, 2026
Author Hot Seat: Getting to Know Lynne Solisse
Romance author Lynne Solisse on late-in-life creativity, writing women who have actually lived, and creating stories that make readers feel something real.
Read Post ›Feb 27, 2026
The Algorithm Loves Conflict
How escalation culture is changing online reading spaces. On spectacle, interpretation layers, reaction identity, and choosing curiosity over conflict.
Read Post ›Feb 25, 2026
Why Authors Are Quietly Pulling Out of Book Events
How much should event organizers disclose before authors and vendors financially commit? On transparency and trust.
Read Post ›Feb 23, 2026
The Quiet Cost of Cancel Culture in Bookstagram and BookTok
On accountability, performance, and self-censorship in online reading communities, and how to hold each other accountable without losing empathy.
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Feb 21, 2026
You're Not “Well-Read” If You Only Read What You Already Agree With
The problem isn't your comfort reads. It's avoidance disguised as taste. Plus a genre-by-genre reading list to push you out of your lane.
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Feb 19, 2026
Stop Calling It “Hockey Porn”
What happens when media tries to explain a genre it refuses to respect. On Heated Rivalry, romance literacy, and the double standard around female desire.
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Feb 17, 2026
“Fairy Smut” Isn't Dumbing Down Literature
The problem isn't romantasy. It's who decides what counts as serious reading. On gatekeeping, double standards, and why critics still get the genre wrong.
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Feb 17, 2026
Stuff Your Kindle Days: Are We Reading or Just Hoarding?
Are Stuff Your Kindle Days actually worth it? On free-book frenzies, overconsumption, author visibility, and reading with intention instead of urgency.
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Feb 16, 2026
Unbroken by Janice Whiteaker: A Review
An honest look at healing, vulnerability, and a love story that lets its characters stay beautifully human. A review of Unbroken by Janice Whiteaker.
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Feb 16, 2026
How Special Edition Culture Put Me in Debt (and Led Me to Bookbinding)
On going into debt chasing special editions, and how book binding turned comparison into creation. A confession about keeping up with book culture.
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Feb 15, 2026
I Read the New Romance ARCs So You Know What to Grab First
Three recent romance ARCs worth your February TBR: The Hotshot, Love for Hire, and Just for the Cameras, plus an honest look at ARC culture.
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Feb 15, 2026
Are Book Conventions Still for Readers, or Just for People Who Can Afford the Experience?
Book conventions used to feel like a celebration of readers. But between rising costs, tiered access, and the influencer factor, are they still built for everyday readers?
Read Post ›Feb 14, 2026
I Thought Being a Stay-at-Home Mom Would Give Me Time to Read. I Was Hilariously Wrong.
I really believed I would finally get through my TBR pile. Instead, I read in chaotic fragments while someone climbs on me. On making space for yourself when your time never fully belongs to you.
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Feb 14, 2026
The Problem With Seasonal Support: Why POC Authors Still Feel Like an Afterthought
Every February, the book community remembers how important representation is. But support often feels temporary. On the difference between seasonal enthusiasm and real, year-round consistency.
Read Post ›Feb 13, 2026
The ARC System & Social Media Influencers
The changing psychology of reading culture. ARC programs now sit at the intersection of marketing, community, and persuasion psychology, and readers can tell when content feels genuine.
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